Twitter, for example, didn’t allow users to upload videos or images in the beginning. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. The data for social media adoption in the US is here. Other social media brands also collected a lot of data about their users. The World Health Organization estimates global life expectancy to be 73 years. Social media data (or social data for short) refers to all of the raw insights and information collected from individuals social media activity – e.g. The share of women who use Pinterest is more than twice as high as the share of men using this platform. For Snapchat and Instagram the ‘age gradient’ is extremely steep – the popularity of these platforms drops much faster with age. Social Media Usage Statistics (Top Picks), Most popular social media platforms in 2020, Average time spent on social media in 2020, The social media growth rate since 2015 is an average of. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data … Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data here.). The average penetration rate globally is 49%. Marketing decisions should be backed by data about consumers, their behavior, and conversions. As we can see, the average for the OECD is more than 4 hours per day, and in some countries the average is above 6 hours per day. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. US’s FTC probes how social media giants use personal data. This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. The total of 144 minutes is a 1.4% increase from 142 minutes the previous year, and up 38% in the past 5 years. From the same survey we also know that 48% of adults 18 to 29 say they go online almost constantly, and 46% say they go online multiple times per day. As you can see from the data above, social network usage is different for men and women globally when examining location. According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. The data for social media adoption in the US is here. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 3.81 billion users in 2020. According to the Global Web Index, the average number of social media accounts a person has is 8.6 worldwide, up 79.16% from 4.8 accounts in 2014. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.4, comparably the U.A.E., had the highest with 10.5 per person. However, this data is based on surveys conducted between January and March this year, so there’s a good chance that the recent spate of COVID-19-related lockdowns will have resulted in people spending even more time using social media each day. In fact, in rich countries, where access to the internet is nearly universal, the vast majority of young adults use it. Social media users are also taking other proactive measures against data privacy, and 9% have taken the most drastic action of stopping using a social media platform altogether. The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. The following chart provides some perspective. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. Almost every company is trying to get a slice of the social media pie. All of our charts can be embedded in any site. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. Summary: Social Media Statistics. So, how big is social media and how has it evolved today? Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. Social media penetration = active users vs. total population. They allow people to … In terms of technology adoption, it’s mind-blowing to see how quickly a social network can explode. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2020? Specifically in the context of social media, a key question is whether these new communication technologies are having a negative impact on our mental health – this is an important question and we cover the evidence at Our World in Data here. In this post, we focus on the social media data which starts at around slide 75 in the report. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. In comparison, the time spent on networks by the average person in the US is 2 hours and 3 minutes, 21 minutes less than the global average. However, this data is … He is pioneering methods to measure the psychological states of large populations using social media and machine learning. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. In other words: it’s unclear whether today’s young people will continue using Snapchat as they become older. It’s possible that there are some discrepancies between the number of ‘active users’ and the number of people, since one person could in theory maintain multiple accounts. This is shown in the chart where we plot the breakdown of social media use by age groups in the US. The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. In 2008, Hi5, MySpace and Friendster were close competitors to Facebook, yet by 2012 they had virtually no share of the market. According to platform statements, the number of social media users in the US is 231.47 million in 2020, meaning 70% of America’s are actively using sites monthly. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). Our World in Data is free and accessible for everyone. Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. Early computing. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. WASHINGTON (AP) -- Federal regulators are ordering Facebook, Twitter, Amazon, TikTok's parent and five other social media companies to provide … Think tank data company PEW Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. Sources: Statista, Data Reportal, Social media platforms & Kepio’s Analysis. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can … You can drag the slider in this chart to see the ranking for other years. WASHINGTON (AP) — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens. The data for social media adoption in the US is here. Fast changes like those brought about by social media always spark fears about possible negative effects. The most popular platforms in the United States are YouTube at 73% and Facebook at 69% of the US population. Our chart here shows the proportion of people aged 16 to 24 who use social networks across a selection of countries. Social media’s growth in the US is comparable – in speed and to some extent also in reach – to that of most modern communication-enabling technologies, including computers, smartphones and the internet. All visualizations, data, and code produced by Our World in Data are completely open access under the Creative Commons BY license. In general, young people are more likely to use social media than older people. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. If today’s young adults continue using social media throughout their life, then it’s likely that social media will continue growing rapidly as internet adoption expands throughout lower-income countries. To be precise, Facebook has 2.3 billion ‘active users’. In 2018, this regulation will likely become a bigger and more pressing reality. This is arguably the beginning of social media as we know it.1. In this awesome statistical roundup, you’ll discover the latest social network data by the numbers and key demographics, here’s a summary of what you’ll learn below: So without further ado, let’s dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Who uses social media? The current global average gender split of social media users is 55% men versus 45% women. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. This chart summarises the importance and growth of social media. The Impact of Social Media on the World of Work. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. Facebook is the most popular social media platform. A standout figure relevant to marketers from this chart is the 99 percent of total social media users accessing via mobile at some point. What else would you like to see added to this roundup? Big Data as Social Media Analytics. The diagonal line marks parity;  so sites above the diagonal line are those more popular among men and sites below are those more popular among women. The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. Social media has changed the world. In the interactive chart below we plot monthly active users, by platform, since 2004. At the core, the features that define a social media platform are (i) profiles for users, (ii) ability for users to constantly upload content, and (iii) ability for users to discuss content and connect with other users. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms. For Reddit it is the other way around, the share of men is almost twice as high. Your email address will not be published. As social media becomes more and more widespread, and the technologies behind data analytics advances further, companies will be struggling to navigate the tricky and confusing world of data analytics, while still following the laws about data use and protection. 4. When did the rise of social media start and what are the largest sites today? Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. There are 52. social media. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. With 2.3 billion users, Facebook is the most popular social media platform today. *Statista’s estimate is using a different dataset than published figures from the networks. Find open data about social media contributed by thousands of users and organizations across the world. The data comprised almost 200 million Instagram records in two separate sets, 42 million TikTok records, and four million YouTube records. Facebook is also the social media channel arguably under the most scrutiny for its various data breaches and security concerns, especially over the Cambridge Analytica scandal. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Which gender uses social media more by platform? 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